Designation: Manager – Digital Marketing
Location: Bengaluru
Experience: 5 -8 years (with at least 2+ years in digital leadership roles)
Qualification: Bachelor’s degree in Marketing, Digital Media, Business, or Technology (MBA preferred).
Job Code: JD2208411
Job Summary:
We are seeking a strategic, data-driven, and innovation-oriented Digital Leader to drive our end-to-end digital strategy. This role will lead ROI-based performance in lead generation and portfolio growth by leveraging Mar Tech, AI-driven marketing, analytics, and omnichannel platforms.
Key Responsibilities:
• Define and execute the organization’s digital transformation roadmap aligned with business goals.
• Drive ROI-focused lead generation campaigns across SEO/SEM, social, programmatic, influencer, and content marketing.
• Own KPIs including CAC, LTV, ROAS, CTR, conversion rate, engagement, and portfolio growth metrics.
• Lead Mar Tech stack implementation and optimization (CRM, CDP, CMS, Marketing Automation, Analytics tools).
• Build and monitor data dashboards with real-time insights to track ROI and growth.
• Drive customer journey mapping, personalization, and real-time segmentation for precision targeting.
• Mentor and scale a digital-first team (performance, CRM, content, UX/UI, data science).
• Collaborate cross-functionally with sales, marketing, product, and IT.
Qualifications and Skills:
• Bachelor’s degree in Marketing, Digital Media, Business, or Technology (MBA preferred).
• 5-8 years of progressive digital leadership experience (high growth/transformational environments preferred).
• Expertise in Mar Tech, analytics, CX/UX, performance marketing, and ROI-based digital strategies.
• Proven track record in ROI-led lead generation and portfolio growth.
• Strong leadership, communication, and project management skills.
Tools and Platforms (Preferred Experience):
• CRM: Salesforce, HubSpot, Zoho
• Marketing Automation: Marketo, Braze, Mailchimp
• Analytics: GA4, Adobe Analytics, Mix panel
• CMS: WordPress, Contentful, Sitecore
• AdTech: Google Ads, Meta Ads, DV360, The Trade Desk
• SEO/SEM: SEMrush, Ahrefs, Google Search Console
• Testing: Optimizely, VWO
• Collaboration: Slack, Jira, Asana, Monday.com
Key Success Metrics:
• ROI-based lead generation & portfolio growth
• Digital revenue growth
• Lower Customer Acquisition Cost (CAC)
• Higher Return on Ad Spend (ROAS)
• Uplift in Customer Lifetime Value (CLV)
• Improved engagement & conversion metrics
• Strong platform scalability & uptime